| One of the greatest misconceptions about the world
wide web is that websites should only be used to sell products to
be valuable, not true !
A website can be used in a variety of different ways. For example,
an online brochure. A printed brochure may fall into the hands of
your client, but it can only contain limited, general information.
With a website a client can find the exact piece of information
they are after without needing to read the whole thing. Printed
material is redundant the minute a piece of information changes,
such as addresses, phone numbers or prices. With a website changes
can be made instantaneously, and with little or no cost. Errors
can be corrected, products or services added, and removed.
A potential client can make contact with you via email at anytime,
no need to wait until you are open. You may use your website to
service your existing clients better. You may use your site as a
place to offer product support, allow them to download documents
and forms, or locate service areas.
A site may be nothing more than a place to show your wares 24 hours
a day, seven days a week, around the corner or across the globe.
A builder will obviously never sell a house over the Internet, but
a potential client can see samples of his work from a computer screen,
rather than have to drive all around town. A website does not need
to sell products to be valuable, but with careful and clever planning
it can become one of your most valuable tools. |
